An automotive marketing leader who for 25 years has built brands through sponsorships, authentic enthusiast activations, and public relations. I’ve worked with the who’s-who of motorsports, making sponsorships come to life.
My passion began as a fan before sitting in the driver’s seat, and later behind the desk. I eat, sleep, and breathe this industry which gives me an understanding of the brand & fan relationship most marketers will never comprehend.
What I do best is develop programs for brands to come to life through the passion and excitement of motorsports generated by enthusiasts.
Properties I've worked with